Cluster Analysis Is Particularly Valuable for What Type of Marketing

question 20

Multiple Choice

Cluster analysis is particularly valuable for what type of marketing strategy?

• A)product differentiation
• B)positioning
• C)segmentation
• D)cost leadership

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Definitions:

Sample Mean

The average value found from a sample, which is a subset of a larger population.

Population

The entire group of individuals or instances about whom the study is focused, from which a sample may be drawn.

Sample Statistic

A numerical measurement describing a characteristic of a sample, used to estimate a population parameter.

Coefficient of Variation

A measure of relative variability that expresses the standard deviation as a percentage of the mean.