If the Goal Is to Classify Business Travelers into Distinct

question 5

Multiple Choice

If the goal is to classify business travelers into distinct groups based on their responses to 20 questions on preferences to mode of transportation,hotel accommodation,and ethnic food,which of the following techniques would be most appropriate?

• A)multiple regression analysis
• B)conjoint analysis
• C)cluster analysis
• D)factor analysis

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Definitions:

Team Building

Activities and exercises designed to enhance social relations and define roles within teams, often involving collaborative tasks to improve team performance and cohesion.

Cultural Change

The modification of a society's cultural patterns, including norms, values, customs, and artifacts, often resulting from factors like technology, environment, and social dynamics.

Survey Feedback

A method used in organizational development where feedback from a survey is used to guide changes and improvements.

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.