A Dependent Variable Is Coded 1=respondent Did Purchase and 0=respondent

question 23

Multiple Choice

A dependent variable is coded 1=respondent did purchase and 0=respondent did not purchase.Independent variables include various demographic and lifestyle characteristics of the respondents.The goal of the analysis is to determine how respondents who did purchase are different from respondents who did not purchase.Which of the following procedures goes with the preceding description?

• A)multiple discriminant analysis
• B)multiple regression analysis
• C)cluster analysis
• D)perceptual mapping

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Definitions:

Refreezing

A stage in the change process where new behaviors or norms are solidified into the culture, ensuring stability and sustaining the change.

E-commerce Program

A structured plan or framework that outlines how to conduct business transactions over the internet including buying, selling, marketing, and servicing of products or services.

Tenured Faculty

Faculty members who have been granted permanent employment status, typically after a probationary period, providing them with job security and academic freedom.

Resource Limitations

Involve the constraints and scarcities within an organization or project that affect the availability of materials, finances, and human resources.