If the Goal Is to Classify Business Travelers into Distinct

question 5

Multiple Choice

If the goal is to classify business travelers into distinct groups based on their responses to 20 questions on preferences to mode of transportation,hotel accommodation,and ethnic food,which of the following techniques would be most appropriate?

• A)multiple regression analysis
• B)conjoint analysis
• C)cluster analysis
• D)factor analysis

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Definitions:

Gross Method

An accounting practice where purchases are recorded at their full invoice amount without deducting any cash discounts.

General Journal Entries

The recordings of financial transactions in the general journal, including both the debit and credit sides of each transaction.

Gross Margin Ratio

Gross margin ratio is a financial metric that measures a company's gross profit relative to its sales revenue, indicating the efficiency of production and pricing strategies.

Relative Liquidity

A measure of the ease with which an asset can be converted into cash without affecting its market price, compared to other assets.