Which of the Following Best Describes the Executive Summary

question 40

Multiple Choice

Which of the following best describes the executive summary?

• A)a report only for top executives to ensure secrecy
• B)a thorough synopsis of the project which explains how the research was done, outlines objectives, and highlights results
• C)a detailed report including all technical information regarding the project
• D)a presentation to top executives of the marketing researcher's client
• E)none of these

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Definitions:

Linear Model

A mathematical model that assumes a linear relationship between input variables (independent variables) and a single output variable (dependent variable).

Scatterplot

A scatterplot is a type of graph used in statistics to display the relationship between two numerical variables, with data points represented as dots in a two-dimensional space.

Data Set

A group of related information sets that consists of distinct parts yet can be managed as a single entity by a computer.

Life Expectancy

The average number of years an individual or population is expected to live, based on current mortality rates and other demographic factors.