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In the Context of Moving Marketing Research More into a Decision

question 2

Essay

In the context of moving marketing research more into a decision making role,rather than purely a staff/support function,define the following 3 terms:
a)Insight
b)Innovation
c)Creativity


Definitions:

Industrial Designs

A legal protection for the unique visual design of objects that are not purely utilitarian.

Trademark Legislation

Laws and regulations that govern the registration, protection, and enforcement of trademarks to prevent unauthorized use of distinctive symbols, logos, or names.

Duty of Confidentiality

An obligation to preserve the secrecy of information entrusted by one party to another, often found in professional or contractual relationships.

Employer

An individual or organization that hires and pays people to work for them under a contract of employment.

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