Chang Is the Art Director at Idlewild Graphic Design

question 49

Multiple Choice

Chang is the art director at Idlewild Graphic Design. The firm recently acquired a new client, Palomino Film Productions. They are designing a logo, ad campaign, posters, and other materials for the client. Chang meets with his entire design team, and together they hash out ideas for the visual approach they should take on the project. Designers bring prototypes and everyone votes on them. Chang's leadership style is

• A) consultative.
• B) democratic.
• C) facilitative.
• D) autocratic.
• E) delegative.

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Definitions:

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.

GRPs

Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.

Reach

In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.

Bloomberg Businessweek

A weekly business magazine that provides information about current business events, market insights, and economic analyses.