Talia Formed a Technology Start-Up in Her Garage, and It

question 42

Multiple Choice

Talia formed a technology start-up in her garage, and it has grown more rapidly than she ever imagined. She has always kept tabs on all of her people, and her company has just passed 150 employees. What should she do now?

• A) send managers to large corporations to bring back a sense of largeness
• B) add more structure for communication and decision-making
• C) decrease structure for communication and decision-making
• D) increase the number of decisions that only she can make
• E) eliminate some positions to keep numbers manageable

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Definitions:

Strategies

Broad plans or sets of actions designed to achieve specific goals or solve problems within an organization or endeavor.

Market-Entry Strategy

A planned method of delivering goods and establishing a presence in a new market, often involving significant research and planning.

Target Market

A specific group of customers at which a company aims its products and services.

Positioning

The process of establishing and maintaining a certain perception of a product or brand in the minds of consumers, relative to competing brands.