Michelle's Universal Boat Fins Makes One Product, a Type of Boat

question 31

Multiple Choice

Michelle's Universal Boat Fins makes one product, a type of boat fin designed to fit on any pontoon boat, over and over again. The fins never change, because the unique design fits all boats. Given the nature of its business, Michelle's should

• A) look for ways to vary its manufacturing procedures.
• B) give each employee a specific task to perform.
• C) allow employees to make their own decisions.
• D) have a low mechanistic structure.
• E) adopt an organic structure.

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Definitions:

Marketing Era

A period marked by the evolution of marketing focus from production to product orientation, and eventually to a marketing orientation that emphasizes understanding and satisfying customer needs.

Production Era

A historical period in business where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs.

Consumer Oriented

Refers to a business approach that prioritizes understanding and meeting the specific needs and wants of consumers.

Outsourcing

The business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees.