Although Not Much Is Known About the Effect of Restructuring

question 15

Multiple Choice

Although not much is known about the effect of restructuring on affective commitment, restructuring generally results in ________ level of affective commitment on the part of employees.

• A) no significant
• B) a large positive
• C) a moderate positive
• D) a small negative
• E) a moderate negative

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Definitions:

Redesigning

The process of revising and improving a product, service, or system to meet new objectives or respond to feedback.

BrandAsset Valuator

A model and approach developed by Young & Rubicam for evaluating the strength and value of brands based on four key dimensions: differentiation, relevance, esteem, and knowledge.

Brand Equity

The value and strength of a brand that determines its worth, based on consumer attitudes, recognition, and loyalty.

Differentiation

The strategy of distinguishing a product or brand from competitors to make it more attractive to a particular target market.