RESEARCH STUDY 2.1 Charlotte Is Studying Subliminal Messages and Weight Loss. She Is

question 12

Multiple Choice

RESEARCH STUDY 2.1
Charlotte is studying subliminal messages and weight loss. She is curious whether people who hear in the music on their iPods subliminal messages that encourage weight loss ("don't eat that food," "you want to be thin") lose more weight than people who do not have subliminal messages in their music. She studies 40 people and finds the following results:

-Refer to Research Study 2.1 above to answer the following question. A change to which of the following cells will result in a different interpretation of the results of subliminal messages?

• A) Cell A
• B) Cell B
• C) Cell C
• D) Cell D
• E) A change in any of the cells will affect the interpretation

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Definitions:

Operating Profit

Earnings before interest and taxes (EBIT), representing the profit a company makes from its operations after subtracting operating expenses from revenue.

Sales Mix

The proportion of different products or services that make up the total sales of a company.

Unit Contribution Margin

The amount each unit sold contributes to covering fixed costs and generating profit, calculated by subtracting variable costs per unit from the selling price per unit.

Break-Even Point

The financial point at which total revenues equal total costs and expenses, resulting in no net loss or gain.