In Which of the Following Ways Are Content and Face

question 49

Multiple Choice

In which of the following ways are content and face validity similar?

• A) Both involve subjective judgments.
• B) Both involve judgments based on experts.
• C) Both are preferred by psychologists.
• D) Both a and b are true.
• E) All of the above are true.

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Definitions:

Promotion Element

Components of marketing that aim to inform, persuade, or remind consumers about a product or brand, including advertising, sales promotion, and public relations.

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly referred to as the Four Ps: product, price, place, and promotion.

Production-oriented Era

A historical phase in marketing when businesses focused primarily on production capabilities and efficiencies, with less concern for customer desires or market demand.

Sales-oriented Era

A period in marketing history characterized by a focus on sales techniques and increasing the volume of products sold, with less emphasis on the needs and wants of the consumers.