RESEARCH STUDY 10.4 Armand Conducts a Study for His Research Method Class. He

question 2

Essay

RESEARCH STUDY 10.4
Armand conducts a study for his research method class. He is curious as to whether watching romantic movies makes people more committed to their romantic relationship. He collects a sample of men in dating relationships and divides them into two groups. One group watches a 5-minute clip of a movie in which the main characters are having a romantic first date. The second group watches a 5-minute clip from the same movie in which the main characters break up. After the participants watch the movie clip, they are then asked to write a sentence about their relationship. Armand counts the number of uses of the words we and us as a measure of commitment. After conducting the study, he finds that there is not a statistically significant difference between his two groups.
-Refer to Research Study 10.4 above to answer the following question.
Armand's professor suggests that the null effect may be due to a large amount of within-group variance.State three causes of within-group variance in Armand's study.

Learn how product placement functions as a marketing strategy.

Recognize fallacies and tactics used in advertising.

Grasp the components and significance of the SWOT model in strategic planning.

Understand the impact of advertising on different age groups.

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Definitions:

Practice Play

Activities or exercises engaged in repeatedly with the aim of improving or mastering a skill.

Evolutionary Sense

Pertaining to the interpretation or understanding of phenomena in terms of evolution and natural selection.

Innate Traits

Characteristics or qualities that an individual is born with, not acquired or learned.

Maturation

The process of becoming mature; the process of developing in physical, sexual, intellectual, and emotional capacities, typically seen as a natural growth pattern.