When Consumers Spend Their Money to Purchase Apple IPads or Computers

question 19

Multiple Choice

When consumers spend their money to purchase Apple iPads or computers with an Intel processor, or when they discontinue buying such items as compact discs, they are telling resource owners

• A) how to produce.
• B) for whom to produce.
• C) what to produce.
• D) when to produce.
• E) to avoid faddish products.

Understand the components and structure of effective sales and marketing messages.

Recognize the importance and application of emotional and rational appeals in persuasive writing.

Identify the benefits of using direct mail and e-mail as marketing channels.

Apply the AIDA model to develop persuasive messages.

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Definitions:

Superego

A component of Sigmund Freud's psychoanalytic theory, representing the ethical component of the personality and provides the moral standards by which the ego operates.

Freud

Sigmund Freud was an Austrian neurologist who founded the discipline of psychoanalysis.

Guilty

A sense of obligation or regret for a specific misdeed, transgression, or fault, regardless of its actuality.

Partly Conscious

A state where an individual has limited awareness of themselves and their surroundings, not fully alert or aware.