The Maker of Hanes Pantyhose Attempts to Set Its Product

question 33

Multiple Choice

The maker of Hanes pantyhose attempts to set its product apart from the competition. As a result, the company obtained limited control over the price of its product. Achieving price control in this manner is known as

• A) advertising.
• B) distributional efficiency.
• C) low-cost production.
• D) niche marketing.
• E) product differentiation.

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Definitions:

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