Examlex
False and misleading advertising is illegal and unethical.
Aristotelian Terms
Concepts and terminology developed by or related to Aristotle, a Greek philosopher, in his works on ethics, logic, and science.
Ethos, Pathos
Persuasive strategies used in rhetoric and communication, where ethos appeals to the audience's sense of ethics or credibility of the speaker, and pathos appeals to emotions.
Logos
A concept from classical rhetoric that refers to logical appeal or the rational argument in persuasive communication.
Master Narrative
A covering story or fantasy that explains a group more readily or attracts more believers than other fantasies available to group members.
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