Publisher's Clearing House Has a Policy That No Employees or Their

question 34

Multiple Choice

Publisher's Clearing House has a policy that no employees or their family members are eligible to win the big sweepstakes. This policy was likely implemented to

• A) shrink the pool of possible winners, which increases each individual's odds of winning.
• B) prevent employees from accepting gifts or bribes from other employees.
• C) encourage more magazine sales.
• D) avoid an apparent conflict of interest.
• E) satisfy the families of Publisher's Clearing House employees.

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Definitions:

People

In a marketing context, refers to the customers, employees, management, and other stakeholders involved in a business's operations and success.

Marketing Mix

The set of controllable marketing variables that a company uses to influence consumer response, traditionally categorized as product, price, place, and promotion.

Competitors' Products

Goods or services offered by rivals in the same market that compete for the same customer base or market share as one's own products.

Cluster of Benefits

A grouping of advantages or positive outcomes that a product or service offers to its customers, often used in marketing to highlight value.