Soccer to the Masses Is Interested in Global Expansion but Does

question 82

Multiple Choice

Soccer to the Masses is interested in global expansion but does not want to make a large financial commitment. Therefore, it decides to allow a Japanese company to manufacture and distribute products under the Soccer to the Masses name. This is a(n) ____ agreement.

• A) exporting
• B) strategic alliance
• C) licensing
• D) countertrade
• E) bill of lading

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