Genetech, a Biotechnology Firm Engaging in the New Field of Genetic

question 46

Multiple Choice

Genetech, a biotechnology firm engaging in the new field of genetic engineering, has asked your advice about remaining independent and temporarily gaining access to the marketing and manufacturing expertise it lacks from another firm. You would suggest

• A) forming a limited-liability company.
• B) forming a joint venture.
• C) forming an S-corporation.
• D) merging with a company with the necessary expertise.
• E) starting a cooperative.

---

Definitions:

Cleaning Products

Substances used for removing dirt, stains, bad smells, and clutter on surfaces to maintain a clean and safe environment.

Personal Care Products

Items used for personal hygiene and beautification, such as soap, shampoo, and cosmetics.

Promotional Strategy

A marketing approach that combines various communication tools and tactics to increase awareness, create interest, and drive sales of a product or service.

Devalue

To reduce or underestimate the importance, value, or worth of something or someone, often affecting perception and market positioning.