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Many small firms seek to establish a particular niche in the market, realizing that they cannot afford to operate on a larger scale without exposing themselves to considerable risk of retaliation from larger companies. When a number of small businesses are operating in this manner, they are forcing the larger businesses to recognize and account for their influence on the market. In this way, small businesses are primarily
Arousal
A physiological and psychological state of being awake or reactive to stimuli.
Context
The circumstances or setting surrounding an event, statement, or idea which can significantly affect its meaning or interpretation.
Intrinsic Motivation
Intrinsic motivation is driven by an interest or enjoyment in the task itself, without external reward or pressure.
Extrinsic Motivation
The drive to perform activities due to external rewards or pressures rather than for intrinsic satisfaction.
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