John and Ruby Couch Just Opened a Computer Store in a Small

question 56

Multiple Choice

John and Ruby Couch just opened a computer store in a small community. Before opening the store, they listened to their SBA counselor's warnings about the importance of having balanced experience―that is, marketing, finance, and personnel experience―in the computer-store business because

• A) their business is unlikely to grow and earn large business profits.
• B) the computer-store business is a fad.
• C) management know-how is insignificant to small-business success.
• D) small businesses survive large businesses by three years.
• E) about two out of three small firms close within five years of their founding.

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Definitions:

Role Playing

A method or activity in which individuals assume roles and act them out in a scenario, often used for training, assessment, or therapeutic purposes.

Attitudes

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object, person, or issue.

Respond

To react to something by taking a particular course of action.

Dissonance

The psychological discomfort felt when holding two or more conflicting cognitions (ideas, beliefs, values, or emotional reactions).