Doug Has Always Wanted to Operate His Own Fast-Food Restaurant

question 77

Multiple Choice

Doug has always wanted to operate his own fast-food restaurant, but he knows the high failure rate of restaurants. To increase his chances of success, he should consider

• A) getting a loan from the SBA.
• B) buying a franchise of a well-established restaurant.
• C) hiring only highly educated employees.
• D) not having a drive-through at his restaurant.
• E) saving money by selling low-quality food.

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Definitions:

Trademark Infringement

The unpermitted employment of a trademark or service mark with products and/or services in a way that can lead to confusion, deceit, or errors regarding the origin of the products and/or services.

Secondary Meaning

An additional meaning a trademark acquires, distinguishing the trademark's goods or services as originating from a particular source.

Patent

Protection that grants the holder the exclusive right to produce, sell, and use the patented object for 20 years; can be obtained for a product, process, invention, or machine or a plant produced by asexual reproduction.

Exclusive Right

A legal entitlement granted to an individual or organization to be the sole provider, producer, or seller of a specific product or service for a specified period.