Planning, Organizing, Leading/motivating, and Controlling Make Up the

question 132

Multiple Choice

Planning, organizing, leading/motivating, and controlling make up the

• A) four organizational goals every firm wants to achieve.
• B) step-by-step management procedure.
• C) four basic functions in the management process.
• D) process of coordinating people and other resources to achieve the goals of the organization.
• E) steps taken to achieve an organization's operational plans.

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Definitions:

Marketing Philanthropy

The act of companies engaging in charitable activities or donations as part of their marketing strategy to enhance reputation and foster goodwill.

Cause Marketing

A strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.

Relationship Marketing

Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.