How Is Relationship Marketing Related to the Marketing Concept

question 169

Short Answer

How is relationship marketing related to the marketing concept?

---

Definitions:

Followers Needs

The requirements or expectations that followers have from their leaders, which can include direction, support, recognition, and empowerment.

Spirituality

The quality of being concerned with the human spirit or soul as opposed to material or physical things.

Role Model

An individual whose behavior, example, or success is or can be emulated by others, especially by younger people or those in subordinated positions.

Personal Power

The ability to influence or control the behavior of others through personal attributes or skills, rather than through formal authority.