What Are the Major Steps in the Consumer Buying Decision

question 196

Essay

What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.

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Definitions:

Predictive

Relating to the ability or act of making predictions based on data, patterns, or trends.

Correlated

When two variables are found to have a statistical relationship with each other, meaning changes in one variable are associated with changes in another.

IQ Score

A measure of a person's cognitive abilities in relation to their age group, calculated through various standardized tests.

Utility

the total satisfaction or benefit derived from consuming a good or service.