The Bitty-Baby Store Wants to Update Its Way of Doing

question 47

Multiple Choice

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?

• A) Creating cross-departmental teams to generate more new-product ideas
• B) Doubling its advertising budget to reach its customers more frequently
• C) Attempting to obtain more information from present customers
• D) Finding new distribution methods that improve delivery times
• E) Modifying pricing structures to increase sales

---

Definitions:

Joint Control

A situation where the strategic financial and operating policy decisions of a business arrangement are determined by unanimous consent of the parties sharing control.

Unilateral Control

The power exerted by one entity over another without the need for mutual agreement or cooperation.

Strategic Operating Decisions

Decisions that affect the overall direction and operations of a company, focusing on long-term goals and objectives.

Line-By-Line Method

A consolidation technique where the financial statements of the parent and its subsidiaries are combined by adding together like items of assets, liabilities, equity, income, and expenses.