The Terminator Home Security Company Markets Its Infrared Alarm System

question 76

Multiple Choice

The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of ____ segmentation.

• A) demographic
• B) brand-related
• C) psychographic
• D) geographic
• E) behavioristic

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Definitions:

Local Potential

A temporary, localized change in resting potential, usually occurring in neurons, that can lead to an action potential if it reaches threshold.

Electrically Excitable Cells

Cells that can change their membrane potential in response to a stimulus, leading to generation and propagation of action potentials.

Depolarization

A reduction in the difference in electrical charge across a cell's plasma membrane, which is a crucial step in the conduction of impulses along nerve cells.

Voltage-Gated

Ion channels that open or close in response to changes in membrane potential, playing key roles in the transmission of neural impulses.