When KFC Corporation Decides on Brand Names, Package Designs, Sizes

question 94

Multiple Choice

When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of the marketing mix?

• A) Price
• B) Distribution
• C) Product
• D) Promotion
• E) Chicken

---

Definitions:

Polygraph Test

A lie detector test that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while a subject is asked questions.

Emotional Arousal

The complex psychological and physiological state of being awoken or stimulated to action by emotions.

Validity

The ability of a test to measure what it was designed to measure.

Deception

The act of misleading or tricking someone by concealing or distorting the truth.