The First Stage in the Development of a Marketing Plan

question 149

Multiple Choice

The first stage in the development of a marketing plan is to

• A) formulate a detailed marketing objective.
• B) select a target market.
• C) assess the marketing environment.
• D) develop a new product.
• E) monitor and evaluate the marketing program.

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Definitions:

Natural Language Processing

A branch of artificial intelligence concerned with enabling computers to understand, interpret, and generate human language in a valuable way.

Machine Learning

A form of artificial intelligence that provides computers with the ability to learn without being explicitly programmed.

Task Manager

A system monitoring program used to provide information about the processes and programs running on a computer, as well as the general health of the system.

Nonresponsive Program

A software application that is not reacting to inputs or commands, often implying it has become frozen or is malfunctioning.