The Amount of a Product an Organization Expects to Sell

question 174

Multiple Choice

The amount of a product an organization expects to sell during a certain period of time, based on a specified level of marketing effort, is called a

• A) marketing information system.
• B) marketing mix.
• C) sales forecast.
• D) product mix.
• E) market share.

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Definitions:

Direct Observation

The method of gathering data through immediate, firsthand experience and observation in a natural or control setting.

Reasoning

The process of thinking about something in a logical way to form a conclusion or judgment.

Knowledge

Information, understanding, or skill that one gains through experience or education.

Premises

Statements or propositions from which another is inferred or follows as a conclusion.