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Greer, Inc

question 198

Multiple Choice

Greer, Inc., is developing a marketing information system to try to improve its marketing efforts. Internal sources of marketing data the company could incorporate in the MIS include all of the following except


Definitions:

Preconscious Mind

Part of the mind that contains information not currently in consciousness but can be easily accessed and brought into awareness.

Id

In psychoanalytic theory, the part of the psyche that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.

Ego

In psychoanalytic theory, the part of the personality structure that mediates between the demands of the id, superego, and reality, functioning as the executive control.

Pornographic Video

Visual content intended to stimulate erotic feelings rather than aesthetic or emotional feelings.

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