In a Marketing Information System, Data from Internal Sources Include

question 126

Multiple Choice

In a marketing information system, data from internal sources include all of the following except

• A) economic conditions.
• B) product and marketing costs.
• C) sales figures.
• D) inventory levels.
• E) sales force activities.

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Definitions:

Existential Conflicts

Psychological struggles stemming from concerns about meaning, choice, freedom, and mortality.

Sigmund Freud

Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

John Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.