In a Marketing Information System, Data from External Sources Include

question 79

Multiple Choice

In a marketing information system, data from external sources include all of the following except

• A) economic conditions.
• B) the firm's suppliers.
• C) the firm's customers.
• D) competitors' marketing activities.
• E) sales force activities.

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Definitions:

Tax Laws

The legal standards and regulations governing the collection of taxes by the government from individuals and organizations.

Property Rights

The legal rights to use, control, and derive benefits from a property or resource, including the right to exclude others from doing so.

Production Possibilities Frontier (PPF)

A curve depicting all maximum output possibilities for two or more goods given a set of inputs, representing the trade-offs of choosing one good over another.

Output Combination

A specific mix of goods and services produced by an economy or firm, reflecting the allocation of resources.