The Use of Databases, Electronic Bulletin Boards, Online Information Services

question 121

Multiple Choice

The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in

• A) tracing buying behavior of customers.
• B) determining where their product is in the product life cycle.
• C) creating brand loyalty with their customers.
• D) comparing their product with other products.
• E) deciding when to implement a particular pricing strategy.

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Definitions:

Advertising Expense

Costs incurred to promote products, services, or the company brand through various advertising mediums.

Indirect Materials

Materials used in the production process but not directly traceable to a finished product, such as lubricants and cleaning supplies used in machinery.

Indirect Labor

Labor costs not directly tied to the production of goods or services, such as maintenance and supervision.

Indirect Materials

Materials used in the production process that do not directly form part of the finished product and are not easily traced back to it, such as lubricants and cleaning supplies for machinery.