A Marketing Plan Is a Written Document That Specifies an Organization's

question 37

True/False

A marketing plan is a written document that specifies an organization's resources, objectives, and strategy.

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Definitions:

Assets

Resources owned or controlled by a company that are expected to provide economic benefits or value in the future.

Expenses

Costs incurred by a business in the process of earning revenue, such as salaries, rent, and utilities.

Assets

Resources owned or controlled by a company with expected future economic benefit.

Revenues

The total amount of money generated by a company from its normal business operations, before any costs or expenses are deducted.