The Forces That Make Up the External Marketing Environment of a Firm

question 123

Multiple Choice

The forces that make up the external marketing environment of a firm

• A) have little effect on internal operations.
• B) can be controlled to the firm's advantage.
• C) result from the operations of the firm.
• D) are generally beyond the firm's control.
• E) include price, promotion, distribution, and product.

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Definitions:

Hispanic

A term referring to people and cultures with historical links to Spain or Spanish-speaking countries, especially those in Latin America.

First Nations

Indigenous peoples in Canada who are not Inuit or Métis.

Institutional Racism

Discriminatory practices and policies embedded within societal institutions that disadvantage minority groups based on race or ethnicity.

Evidentiary Exclusion

A legal principle that prohibits certain types of evidence from being presented or considered in court.