The First Stage in the Development of a Marketing Plan

question 149

Multiple Choice

The first stage in the development of a marketing plan is to

• A) formulate a detailed marketing objective.
• B) select a target market.
• C) assess the marketing environment.
• D) develop a new product.
• E) monitor and evaluate the marketing program.

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Definitions:

Tort of Deceit

A civil wrong that involves making false representations with the intentional or reckless disregard for the truth, causing someone else to suffer damage.

Contract Terms

The specific provisions, conditions, and requirements agreed upon by the parties in a contract.

Past Consideration

Consideration given or action performed prior to the current agreement, which is generally not valid as consideration for a current contract.

Reciprocal Treatment

An approach where actions or attitudes are mutually exchanged or reflected between parties.