The Use of Databases, Electronic Bulletin Boards, Online Information Services

question 121

Multiple Choice

The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in

• A) tracing buying behavior of customers.
• B) determining where their product is in the product life cycle.
• C) creating brand loyalty with their customers.
• D) comparing their product with other products.
• E) deciding when to implement a particular pricing strategy.

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Definitions:

Memory Trace

The theoretical concept referring to the physical change in the brain that represents the imprint of an experienced event or piece of information.

Motivated Forgetting

A psychological phenomenon whereby individuals unconsciously block memories of traumatic or disturbing events or information.

Source Amnesia

Faulty memory for how, when, or where information was learned or imagined. (Also called source misattribution.) Source amnesia, along with the misinformation effect, is at the heart of many false memories.

Misinformation Effect

The phenomenon where a person's recall of episodic memories becomes less accurate due to post-event information.