Carmen Cattucci Wanted to Buy a New Car

question 5

Multiple Choice

Carmen Cattucci wanted to buy a new car. She visited several dealers to compare prices, styles, and dealer reputations. Finally, she bought a car from a local dealer. The purchase of a car is an example of a

• A) convenience product.
• B) specialty product.
• C) business product.
• D) shopping product.
• E) major equipment item.

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Definitions:

Authority

The power or right to give orders, make decisions, and enforce obedience.

Order

The arrangement or organization of people, tasks, or things following a particular sequence, pattern, or method.

Coercive Power

This refers to the ability of a person to force others to comply with orders or requests through threats, punishment, or negative consequences.

Threat

A potential cause of harm or a danger that may negatively impact something or someone.