In a Meeting to Generate New Products, the Advisory Committee

question 172

Multiple Choice

In a meeting to generate new products, the advisory committee felt that it had come up with some excellent ideas. Now that there is a list of product ideas, the next step is

• A) business analysis.
• B) product development.
• C) screening.
• D) test marketing.
• E) commercialization.

---

Definitions:

Play On Words

A form of wordplay that exploits multiple meanings or similar sounding words for humorous or rhetorical effects.

Comparative Advertising

A marketing strategy where a brand compares its product directly to competitors' products to highlight its advantages and benefits.

Dryness Effectiveness

Refers to the efficacy of products or methods in removing or minimizing moisture, often assessed in terms of absorbency or evaporation rates.

Humour Appeal

The use of humor in advertising or communication to engage an audience and create a memorable impression.