Lever Brothers Is Considering an Idea for a New Liquid

question 46

Multiple Choice

Lever Brothers is considering an idea for a new liquid laundry detergent that contains a whitening agent. The company presented its proposed new product to a group of potential customers in the form of a short explanation and questionnaire. Lever Brothers is conducting

• A) a business analysis.
• B) concept testing.
• C) screening.
• D) pricing.
• E) idea generation.

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Definitions:

Teratogens

Agents or factors that can cause malformation or defects in the developing embryo or fetus.

Blastocyst

An early stage of embryonic development characterized by a fluid-filled structure that, after implantation in the uterus, develops into the embryo and placenta.

Endoderm

The innermost layer of cells or tissue of an embryo in early development, which gives rise to the lining of the digestive and respiratory systems.

Maternal Stress

Psychological and physiological stress experienced by a mother during pregnancy, which can affect fetal development and child outcomes.