What Do Yo-Yo, Aspirin, and Thermos All Have in Common

question 137

Multiple Choice

What do yo-yo, aspirin, and thermos all have in common in a marketing sense?

• A) They were all once brand names that have since been declared generic terms.
• B) They are all heavily promoted during daytime television.
• C) They are examples of functional product modification.
• D) They have extremely high brand loyalty.
• E) They are all examples of private-label brands.