General Mills Has Been Able to Extend the Life of Bisquick

question 156

Multiple Choice

General Mills has been able to extend the life of Bisquick baking mix by

• A) significantly improving the product's formulation.
• B) providing good customer service.
• C) including recipes in the box.
• D) improved advertising.
• E) using personal selling.

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Definitions:

Organizational Identification

The extent to which employees associate themselves with their organization, adopting its values and goals as their own.

Person-Job Fit

The compatibility between an individual's skills, abilities, interests, and values with the requirements and characteristics of a job.

Knowledge, Skills

The theoretical or practical understanding of a subject (knowledge) and the ability to perform tasks effectively due to one's competence (skills).

Personal Values

The core beliefs or standards that guide an individual's behavior and decision-making, influencing their personal and professional life.