The Stage in the Evolution of a New Product in Which

question 114

Multiple Choice

The stage in the evolution of a new product in which a pool of ideas is created is called

• A) product development.
• B) screening.
• C) idea generation.
• D) test marketing
• E) business analysis.

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Definitions:

Halo Effect

The cognitive bias where the perception of one positive trait (such as attractiveness) leads to the unfounded assumption of other positive traits, such as intelligence or morality.

Rarity Principle

A concept in economics and marketing suggesting that rare or scarce items are perceived as more valuable.

Plentiful Opportunities

The abundant availability or presence of options or circumstances for action or engagement.

Compliance-Gaining Technique

Strategies used to persuade or induce others to align with one's requests or directions.