TCBY Wants to Expand Its Line of Food Products

question 63

Multiple Choice

TCBY wants to expand its line of food products. The company sent surveys to consumers to determine which food items would appeal to them for dessert or snacks. The company is in which phase of new product development?

• A) Idea generation
• B) Product development
• C) Test marketing
• D) Screening
• E) Business analysis

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Definitions:

Activity

Involves actions or tasks performed, typically by individuals or groups, to achieve a specific objective.

Profitability

A measure of the efficiency of a company in generating profit, calculated as net income divided by revenue, indicating financial health and operational effectiveness.

Liquidity

The ease with which an asset, or security, can be converted into ready cash without affecting its market price.

Expenses Incurred

Costs that have been realized during the course of a business operation or activity.