The Stage in the Evolution of New Products in Which

question 161

Multiple Choice

The stage in the evolution of new products in which the product is launched into full-scale manufacturing and marketing is called

• A) test marketing.
• B) business analysis.
• C) screening.
• D) product development.
• E) commercialization.

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Definitions:

Sugar

A sweet-tasting, soluble carbohydrate found in many plants, widely used as a sweetener in food and beverages.

Import Quota

A restriction by a country on the quantity of a good that can be imported over a given period.

Consumer Surplus

The difference in the amount consumers are prepared to pay versus what they actually pay for goods or services.

Trucks

Large motor vehicles designed for transporting goods by road.