A Brand That Is Owned by a Producer Is Called

question 132

Multiple Choice

A brand that is owned by a producer is called a

• A) store brand.
• B) generic mark.
• C) manufacturer brand.
• D) private brand.
• E) dealer brand.

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Definitions:

Domestic Firm

A company that operates primarily within the borders of its home country and caters to the local market.

Overseas Markets

Overseas Markets denote the markets located outside the country of origin where goods, services, and investments are traded.

Existing Capabilities

The current skills, technologies, processes, and resources that an organization possesses.

PEST Analysis

A strategic management tool used to evaluate the Political, Economic, Social, and Technological external factors affecting an entity.