If Nabisco Had Established a Pricing Objective of Selling One

question 23

Multiple Choice

If Nabisco had established a pricing objective of selling one out of every three crackers consumed in the world,it would have established an objective based on

• A) cash flow.
• B) market share.
• C) survival.
• D) return on investment.
• E) dollar sales volume.

---

Definitions:

John B. Watson

An American psychologist and one of the founders of behaviorism, emphasizing the importance of observable behavior over internal mental processes.

Behaviorism

A theory of learning which states that all behaviors are acquired through conditioning, emphasizing the role of environmental factors in shaping behavior.

World War II

A global conflict that occurred from 1939 to 1945, involving most of the world's nations and marked by significant events and atrocities, including the Holocaust.

Higher Needs

In Maslow's hierarchy, these are psychological needs relating to self-fulfillment, such as self-actualization and esteem needs, considered more complex than basic physiological or safety needs.