Category Management Involves a Direct Channel from a Producer to a Retailer

question 34

True/False

Category management involves a direct channel from a producer to a retailer without including any marketing intermediaries.

---

Definitions:

Experimental Manipulation

An experimental technique that involves changing one variable to determine if there is an effect on another variable.

Persuasive Speech

A form of communication aimed at convincing the audience to adopt a particular viewpoint or take a specific action.

Cognitive Dissonance Theory

A theory suggesting that individuals experience discomfort (dissonance) when their beliefs or behaviors are inconsistent, leading them to make changes to reduce this discomfort.

Unhealthy Behaviors

Actions or habits that are detrimental to physical or mental health, such as smoking, poor diet, and lack of exercise.