All of the Following Are Basic Factors in the Selection

question 158

Multiple Choice

All of the following are basic factors in the selection of a channel of distribution except the

• A) firm's production capability and marketing resources.
• B) target market.
• C) type of transportation to be used.
• D) buying patterns of potential customers.
• E) product itself.

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Definitions:

Scarcity

A condition where resources are insufficient to satisfy the needs or wants of a population.

Persuasion Strategies

Techniques or methods employed to influence others' beliefs, attitudes, intentions, motivations, or behaviors.

Lowball

A strategy where an initially favorable offer is made with the intention of introducing less favorable terms or conditions later.

Scarcity Principle

A social psychology principle stating that people value and desire something more highly when it is rare or difficult to obtain.